Pepperidge Farm founder Margaret Rudkin discovers one of her sons has an allergy to commercial breads that contain preservatives and artificial ingredients. She begins experimenting with baking her own preservative-free bread for her ailing son — ultimately perfecting a delicious whole-wheat loaf that contained only natural ingredients. She begins a small business out of her kitchen selling her “Pepperidge Farm” bread to local grocers.
Margaret Rudkin dream came true with the opening of the company’s first modern bakery in Norwalk, Connecticut.
Pepperidge Farm launches its Distinctive line of European-style cookies with evocative names such as Bordeaux®, Geneva® and Brussels®. During a trip to Belgium, Margaret Rudkin discovers delicious and delicate cookies produced by the Delacre Company in Brussels, and gets an agreement with Delacre to produce these elegant cookies in America.
America gets its first taste of Goldfish crackers. Margaret Rudkin discovers the snack cracker on a trip to Switzerland and returns with the recipe.
Margaret Rudkin officially retires from Pepperidge Farm.
Pepperidge Farm, incorporated exceeded $1 billion in sales and ranks in the top 2 percent of brands worldwide in brand equity.